Vom SiliconValleyWatcher:
QUOTE:
The API will allow advertisers to self-administer the delivery, the timing and the price they will pay for their text ads.
The types of sophisticated management tools that will be available from Google and third parties should also help tie advertisers into its ad network.
The Google API is only available to advertisers and not to online publishers carrying Google ads.
Access to the Adwords API will initially likely favor larger companies with the technical skills to optimize their advertising delivery. However, a large third-party services market will grow around the Google API and allow smaller companies to run sophisticated advertising campaigns.
The API will allow advertisers to self-administer the delivery, the timing and the price they will pay for their text ads.
The types of sophisticated management tools that will be available from Google and third parties should also help tie advertisers into its ad network.
The Google API is only available to advertisers and not to online publishers carrying Google ads.
Access to the Adwords API will initially likely favor larger companies with the technical skills to optimize their advertising delivery. However, a large third-party services market will grow around the Google API and allow smaller companies to run sophisticated advertising campaigns.
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